EXTRA Worldwide is a global network of companies specializing in the sourcing, developing, and marketing of consumer products.


EXTRA Trading Company Limited is the group’s principal international sourcing arm, headquartered in Hong Kong. In China, the group’s offices in Shanghai and Shenzhen execute sourcing and production management, with additional inspectors stationed in Ningbo, Fuzhou, Xiamen, Guangzhou and Qingdao.

We directly and indirectly market into the US, Canada, UK, Europe and Australia, working with our affiliates and partners in Atlanta, Vancouver, London and Sydney.

  • Our Business Principles

    We conduct our business as a matter of honor, and engage with partners who abide by a similar code.

    We deliver and expect high standards of professionalism and expertise.

    We value and cultivate business partnerships that endure.

  • That Something EXTRA

    We actively engage in social responsibility. Our company and team contribute resources, talents and time towards animal welfare, education, youth training, religious communities, and sports.

© Copyright 2014 EXTRA Worldwide, Ltd. All rights reserved.